The hospitality industry is fiercely competitive, and as a hotel marketer, you need to consistently keep an eye out for new and innovative ways to stand out from the crowd. From social media campaigns to loyalty programs, hotel marketing can take many different forms. But what separates the truly successful campaigns from the rest?
We’ve collected four examples of clever hotel marketing that have caught our attention. Whether you're looking to drive bookings, increase brand awareness, or improve guest satisfaction, these campaigns are sure to inspire your next big idea.
#4: Marriott
Over the years, Marriott International has been successfully leveraging its extensive portfolio of 30 brands to cater to a diverse range of travellers. However, the hospitality giant is increasingly highlighting the benefits of its loyalty program, Marriott Bonvoy, to consumers. With the aim of encouraging travellers to make Marriott's mobile app their go-to platform for booking hotels, the company's marketers have embarked on a multi-phase messaging campaign.
Why it works
By emphasising the convenience and comprehensive nature of its loyalty program and mobile app, Marriott aims to capture the attention and loyalty of travellers seeking a seamless and diverse hotel booking experience. The campaign showcases the diversity and uniqueness of brands and offerings within the Marriott portfolio, in turn expanding its audience reach.
The strategic choice of music adds a catchy and nostalgic element to the advertisement, evoking positive emotions and creating a memorable association with the Marriott Bonvoy loyalty program.
Overall, the cleverness of this marketing campaign lies in its ability to effectively integrate multiple brands, utilise a catchy song, and convey a cohesive message that aligns with Marriott's marketing objectives. |
|
|
|
These four examples of well-crafted hotel marketing campaigns demonstrate the importance of creativity, personalisation, and storytelling. Regardless of your hotel size, the key to success lies in understanding and connecting with your target audience in meaningful ways.
By leveraging technology, social media, and other marketing channels to craft unique and engaging experiences, you can build a loyal customer base that will keep coming back for more. So, don't be afraid to take risks, experiment with new ideas, and always keep your guests at the forefront of your marketing efforts.