How event ticketing software goes beyond ticket sales

Event ticketing software can speed up and simplify your entire event process. Here's how.

Planning an event takes vision, energy, and hundreds of moving parts. But when it comes to managing registrations, processing payments, and keeping track of attendees, even the most experienced planners can feel stretched. That’s where event ticketing software steps in. 

Event ticketing software does more than sell tickets; it acts like an extra team member, helping you streamline processes, boost revenue, and deliver a seamless experience for both attendees and staff. 

How event ticketing software works 

Event ticketing software provides a centralised platform where event managers can: 

• Create events and ticket types – Whether it’s general admission, VIP, or group passes, software makes it simple to set up different ticket categories. 

• Promote and sell tickets online – Customisable event websites, integrated booking widgets, and marketplace listings put your event in front of attendees. 79% of event organisers now sell tickets online, improving reach and convenience. 

• Collect payments securely – Built-in payment gateway integrations process credit cards or bank transfers with PCI-compliant security. 

• Track registrations in real time – Dashboards and reporting tools give instant visibility into sales, revenue, and attendee data. 

• Automate confirmations and reminders – Guests receive branded tickets, emails, and SMS updates automatically, reducing admin. 

• Connect to the rest of your tools – APIs and integrations ensure attendee data flows to your CRM, marketing automation, or financial systems. 
  
  

Instead of juggling spreadsheets, emails, and payment slips, everything is handled in one place, making it easier to scale and reducing the risk of human error. 

Benefits for event planners and managers

1. Speed: respond and sell faster

Planners often lose valuable leads because responses take too long. Ticketing software speeds things up with live availability, automated confirmations, and instant proposals. Guests can book and pay in minutes instead of days. With 83% of event organisers now using ticketing platforms, speed is no longer a luxury. it’s expected.

2. Visibility: know your numbers in real time

With all data centralised, you can see exactly how many tickets are sold, forecast revenue, and spot opportunities to upsell or adjust pricing. No more scrambling through records to get answers. Real-time analytics are a game-changer; 60% of event organisers report improved revenue management through data-driven pricing strategies.

3. Productivity: do more with fewer resources

From automated invoicing to task management and dynamic event orders, the software removes repetitive manual work. That means more time to focus on delivering memorable event experiences. Event apps generate 42% more engagement than traditional methods, and 78% of companies using mobile event apps report improved ROI due to better attendee satisfaction and streamlined operations.

4. Enhanced guest experience

Attendees expect the same smooth booking experience they get from airlines or concerts. Event ticketing software provides them with an easy checkout, mobile tickets, and timely updates, all of which reflect your brand. 72.5% of organisers say ticketing apps improve attendee satisfaction, and 70% of consumers prefer purchasing tickets via smartphones.

5. New revenue streams

Many venues and planners use built-in delegate management and ticketing as an in-house service, creating additional revenue while providing more convenience for clients. 

Why it matters now 

Event planners know how to deliver exceptional experiences. The challenge isn’t skill, it’s resources. Ticketing software doesn’t replace your team, but it feels like adding one more person to it: taking care of repetitive tasks, giving you confidence in your numbers, and freeing you to focus on your event delivery. 
 

Try iVvy Event Ticketing Software for free 

Event ticketing software brings greater speed, visibility, and productivity to your workflow. The result? Happier guests, higher conversions, and less stress for your team. If you're interested in seeing how iVvy event ticketing can transform your events, book a free trial today.

Book a free trial of iVvy Event Ticketing Software. 

 
Sources 

Eventbrite Industry Report – Online Ticketing Trends ↩ 

Bizzabo Event Tech Benchmark Report ↩ 

Statista – Event Ticketing Market Insights ↩ ↩2 ↩3 

Cvent – Event Management Technology ROI Study ↩ 

EventMB – State of Event Technology Report ↩ ↩2 

Grand View Research – Online Event Ticketing Market Forecast ↩