When it comes to hosting events, having a great venue space is only half the battle. In order to attract clients and earn their business, it's essential to effectively market your space and showcase its unique features and capabilities.
Whether you're hoping to host corporate events, weddings, or other types of gatherings, getting the word out about your venue space can help you to stand out from competitors and establish your business as a go-to destination for events.
Keep reading to learn why it's crucial to market your venue space and discover tips on how to do it effectively using iVvy marketing tools.
Tool #1: Subscriptions
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What are Subscription Groups and How are They Used?
For example, let's say your venue has identified a group of leads interested in hosting corporate events. By using lead segmentation to reach out to these contacts and send a message highlighting the venue's amenities for business meetings or offering discounted rates for corporate bookings, you can increase the likelihood of converting those leads into paying customers.
Using subscription groups in your marketing can also help venues identify which segments are the most profitable. By analysing which groups generate the most revenue, venues can allocate resources and marketing efforts more effectively, resulting in a higher return on investment (ROI) over time.
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Tool #2: Automation |
Automation can also help to optimise venue availability and capacity by using data analysis and predictive algorithms to identify patterns in booking behaviour and suggest changes to pricing, availability, or capacity to maximise revenue and customer satisfaction. Some venue management systems like iVvy give users the ability to automate pricing changes during peak periods.
Furthermore, automation can also enhance the customer experience by providing real-time booking confirmations and reminders, as well as the ability to reach out and offer personalised recommendations based on past booking behaviours
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Tool #3: Email & SMS |
* SMS feature not available in the North America region |
Tool #4: Surveys |
Surveys are an invaluable tool for venues to keep their finger on the pulse of customer satisfaction. They provide helpful data that can be used to make improvements, draw in more customers and bookings, and develop a better reputation - not to mention act as powerful word-of-mouth marketing. Distribute these after your event to attendees, and customise your questions. Ask questions that encompass the entire event journey, not just the event day itself. The more thorough you can be, the more you can use feedback to your advantage. Additionally, surveys are a great avenue to ask attendees for reviews - content that can be used for future venue promotion.
By diving into survey feedback you’re taking proactive steps towards creating an even better environment your visitors will love returning to time and again.
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Tool #5: Reporting |
Moreover, reporting can be used to optimise your booking process by identifying bottlenecks, such as slow response times and frequent cancellations. By analysing and streamlining these areas, you can create a smoother and more efficient booking process, leading to higher customer satisfaction and increased bookings.
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Whether you're managing a small venue or a bustling convention centre, iVvy marketing tools can help to craft personalised messages that resonate with potential clients. With advanced features such as automation, email campaigns, SMS messaging, surveys, and insightful reporting capabilities, your venue will become better equipped to engage with your audience and skyrocket your bookings.