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As one of Australia’s leading hospitality groups, Red Rock Venues & Events offers a range of award-winning function spaces and venues across Melbourne, Sydney, Western Australia and Cairns.
With a diverse portfolio of venues spread across multiple locations, Red Rock Venues & Events needed a software solution to streamline processes, enhance transparency, and improve data accessibility. iVvy venue management software proved to be the perfect fit, providing real-time insights, centralised reporting, and detailed pipeline management.
Choosing iVvy Venue Management Software
iVvy’s cloud-based venue management software was rolled out across seven key Red Rock venues. iVvy’s solution resolved Red Rock’s main management hurdles: a lack of aggregated data, transparent reporting across the business and detailed pipeline management.
Red Rock's sites previously used different venue management systems, creating a fragmented approach to venue reporting, communication, and processes. This lack of cohesion made it challenging for teams and management to have a unified view of operations and effectively communicate with event clients. Different venue management systems in place lent themselves to inconsistencies in data collection and reporting, leading to inefficiencies and missed opportunities for improvement.
Implementing iVvy venue management software provided a centralised platform across all seven venues that streamlined operations, improved communication, and standardised venue management processes. Geoff Branson, Group Sales & Business Development Manager for Red Rock Venues & Events explains;
“iVvy provides us with more detailed business insights across the Red Rock Venues & Events group – from the performance of a single venue to the projected pipeline across our business.
"The reports dashboard provides real-time visibility of the key metrics for our business, with daily, weekly and year-on-year view.”
Results
Since implementing iVvy venue management software, Red Rock venues have seen improvement in their aggregated data and have centralised reporting across all venues. Their customer communication has also been enhanced with iVvy's email marketing functionality, drag-and-drop design tools and customer record management.
"The iVvy roll out has been seamless – the software is easy for our team to implement and update, said Geoff.
"It provides management with a quick understanding of how each venue is tracking, and enables venue teams to more efficiently manage functions, from lead capture to operations and post-reporting.”
Click here for the full Red Rock Venues & Events case study
