TikTok provides an incredible opportunity for hotels to showcase unique spaces, staff members, and amenities, and capture the attention of potential guests. But let's be honest – with millions of videos being uploaded every day, it can be tough to stand out from the crowd. That's where TikTok SEO comes in.
By understanding how to optimise your videos for TikTok’s SEO, you can increase your chances of getting noticed by the right audience and boost your hotel visibility. We've put together easy and actionable tips to help your hotel’s video content shine on TikTok. From using the right keywords to tapping into trending hashtags, we'll guide you through the steps you need to take to make your mark and capture the attention of potential guests.
How Does TikTok Rank for SEO? |
| TikTok SEO differs from traditional SEO practices in several ways: Visual Content vs. Text: As a visual platform, TikTok bases its SEO principles around optimising videos and image-based content. On the other hand, traditional SEO focuses on optimising predominantly text-based content like blog posts, articles, and web pages.
Hashtags vs. Keywords: TikTok relies on hashtags to help users find and explore content, making it essential for hotels to optimise content with relevant and popular hashtags. In a similar vein, traditional SEO involves optimising content with relevant keywords and phrases likely to be used by users when searching for information.
Engagement vs. Ranking: On TikTok, success is often gauged by the level of engagement a video or piece of content has, such as the number of likes, comments, and shares. In contrast, traditional SEO places more emphasis on ranking, aiming to appear as high as possible on search engine result pages.
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TikTok for Hotels - Best Practices to Get Noticed |
Leverage Trending Content on TikTok
One of the easiest ways to boost your hotel’s SEO on TikTok is to be part of what’s trending. To do this, start by researching trending hashtags and find some relevant to hotels, travel, or events. To maximise results, include a combination of trending hashtags, long-tail (niche or brand-specific) hashtags, and high-volume keywords as hashtags. This will expose your content to a larger audience, while also staying relevant to your industry.
A food image from your hotel’s catering menu, for example, could include trending hashtags like #yummy or #delicious, brand-specific hashtags like your hotel name, and high-volume keywords as hashtags like #boutiquehotel or #eventmanagement.
Steer clear of using trending Tiktok hashtags that are unrelated to your post or hotel offerings. Doing so not only fails to add value for your followers - it can also harm your reputation in the long run. Experiment With TikTok Sounds
If you're looking to get more views for your hotel’s TikTok account, using trending sounds can be a game-changer. Whenever a new song or audio becomes popular on the app, it's a great opportunity to leverage that popularity and get your content seen by more people. Nearly 9 out of 10 people on the platform say they enjoy the audio and that it helps to improve the user experience. Avoid oversaturating your hotel’s TikTok account with too many trending songs, and avoid audio clips that are irrelevant.
Add Trending Keywords to Videos
Just like with other search engines, TikTok shows users relevant content based on the keywords they use. Adding relevant keywords to your video title is one of the most effective ways to improve your hotel’s TikTok video rankings. If you want to take it a step further, try incorporating your target keyword into the video itself during editing. Another great way to optimise your hotel’s TikTok video content is by turning on captions. This allows the app to scan the audio and produce captions automatically, which helps the algorithm to better understand your video’s content. Not only that, but video transcripts and captions are also useful for improving your ranking on search engines.
Avoid the ‘Non-Interested’ Feedback
Nobody likes to have irrelevant content appear on their social feeds. TikTok’s algorithm is well aware of this and its recommendation system is always striving to suggest videos that will captivate each user. They take various factors into account, including the "Not Interested" feedback. If your videos are labelled as "Not Interested" by viewers, it's seen as a negative signal by the recommendation system. This means your content might lose its visibility and won't be shown to as many users.
To increase the likelihood of your hotel’s TikTok videos appearing in users' feeds and improving their ranking, focus on creating non-promotional and genuinely helpful content. By understanding your audience's interests and crafting highly engaging videos that they'll truly enjoy, you can significantly reduce the chances of users hitting the "Not Interested" button.
Add a Direct Booking Link to your Bio
For additional venue exposure, include a link to your direct booking engine in your bio. By incorporating this strategy, you can provide users with a seamless booking experience, while increasing awareness of your available venue spaces throughout your posts.
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Boost Your Social Engagement & Your Hotel SEO
With so many spaces to showcase in your hotel - from dining to accommodation, events, and recreation areas - now is the time to capitalise on video content. By incorporating these SEO practices into your hotel’s TikTok account, you can significantly boost your brand value, reputation - and audience reach.
Remember - in addition to optimising your posts, keep your video content relevant, engaging, and fresh. Leverage user-generated content, and let the world know why they need to be visiting your venue. This approach will not only improve your hotel branding but also help you acquire a larger online following.
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