Increasing your corporate event sales is easy with the right pitch - here's what you need to include.
Every word in your pitch could mean the difference between a handshake and a headshake. Mastering the art of selling your venue space to corporate clients is an art form, requiring the right blend of flair, facts, and finesse.
The business events market is lucrative and competitive, with event managers constantly seeking the ideal venues for conferences, meetings, product launches, and corporate parties. To stand out, you need a sales pitch that resonates with a business mindset, addressing their needs and expectations.
Before you create your sales pitch, take a deeper look at the corporate event clients you want to attract. These clients want more than just a venue; they're looking for a space that reflects their brand, supports event objectives, and provides significant value for their investment. You can achieve this by:
Identifying Needs
When you take the time to listen and ask questions about what a client really needs—like audiovisual options, catering choices, or easy access—you’re showing that you’re offering more than just a venue; you’re providing a solution. By anticipating needs and sharing personalised suggestions, you’ll stand out as a preferred venue, helping to ensure their event is a big success.
Clarifying Goals
Every corporate event serves a specific purpose, whether it's to strengthen relationships, launch a new product, or inspire a team. Understanding your client's objectives is key to shaping your sales pitch. For instance, if the event is a product launch, emphasise how your venue’s layout can be customised for impactful presentations, or how your staff can ensure a seamless guest experience. For a training session, you might focus on the availability of breakout rooms and high-speed internet to accommodate interactive workshops. By aligning your venue's features with business function goals, you can demonstrate how your venue will directly contribute to the event's success.
Once you understand your target audience, you can create a sales pitch that speaks directly to their needs and highlights your venue as the perfect fit for all types of events.
Venue Features to Highlight for Corporate Event Clients
• Adaptable Spaces: Emphasise the versatility of your venue. Corporate clients often look for flexible spaces that can be customised for different types of events. Highlight venue features like room layout options, conjoining rooms, and tech or AV inclusions. • State-of-the-Art Equipment: Detail the modern amenities your venue offers, such as high-tech audiovisual equipment, reliable Wi-Fi, and professional staging and lighting. • Convenient Location: Stress the accessibility of your venue, including proximity to transportation, hotels, and local attractions - a significant drawcard. • Food & Beverage Packages: Highlight different catering packages available to corporate clients, including full day or half day meeting packages, morning and afternoon teas, or formal dining options for evening events. |
Understanding the unique needs and preferences of each corporate client is key to a successful venue sale. While corporate events may fall under similar categories, such as conferences or product launches, the intricacies of event goals, brand identity, and desired outcomes will all be different, making it important to personalise your approach with every client.
By demonstrating a keen understanding of a corporate event planner's pain points and desired outcomes, you can show that you're not just offering a venue but are a strategic partner in bringing their vision to life. This personalised approach builds trust and confidence in your venue's ability to deliver a seamless and successful event.
Addressing Logistics and Support in Your Sales Pitch
Dedicated Event Planning Support
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When talking to clients…
• Describe the high standards of your catering services, including the variety and quality of the culinary options available. Whether it's a coffee break, buffet, or sit-down dinner, your venue should have food and beverage options for all corporate occasions. • Showcase how your venue can tailor menus to match the event's theme, accommodate dietary restrictions, and fulfil specific client requests. Emphasise the professionalism and attentive service of your staff to ensure all guests receive prompt and courteous care throughout the event. |
Having reliable and advanced technical support is essential for the success of any event. Your venue's technical assistance ensures that all technological aspects run smoothly, providing peace of mind for your clients.
When talking to clients…
• Showcase the availability of projection screens, sound systems, microphones, and lighting setups in your venue adaptable to different corporate event formats. If available, mention any video conferencing capabilities, live streaming options, and interactive technology that may be used to facilitate seamless communication and collaboration.
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End with a compelling call to action. Invite potential clients for a venue tour or suggest a meeting to discuss more event details in person over coffee. Be proactive in your follow-up steps.
Perfecting your corporate sales pitch is about showing that you don't just offer a venue; you offer a venue that understands and adapts to the unique symphony of needs each corporate client conducts. With these insights, your pitch will no longer be just a presentation; it will be an experience—a compelling narrative that showcases your venue as the stage where corporate event visions come to life, leaving clients not just satisfied but delighted.