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How iVvy is Helping The Athenaeum Personalise the Guest Experience

Posted on 17 January 2024



Discover how The Athenaeum in London is taking personalised hospitality to a whole new level with the help of iVvy venue management software.

The Athenaeum: A Legacy of Luxury


The Athenaeum in London has long been renowned for its legacy of luxury.

Situated in the heart of Mayfair, this iconic hotel has been welcoming guests since 1850. With its elegant architecture, world-class amenities, and impeccable service, The Athenaeum has established itself as a premier destination for discerning travellers. From the moment guests step into the grand lobby, they are transported to a world of opulence and sophistication.

Challenges Faced by The Athenaeum

As a result of a recent separation from a management group, The Athenaeum embarked on a comprehensive revamp of its technology infrastructure and strategy, which included replacing outdated and dysfunctional legacy systems.

This transformation prompted careful consideration of the most suitable technology solutions that would enable The Athenaeum to preserve its uniqueness while embracing cutting-edge innovations to personalise and enhance the guest experience.

Operational challenges that needed to be addressed included:

Lack of Unified Guest Profile: The hotel struggled with multiple data silos and outdated systems that hindered easy access to guest data. This made it difficult to create personalised experiences for guests.

Inability to Extract Data: The legacy systems in use made it challenging to extract valuable data about guest preferences and behaviours. This limited the hotel's ability to understand and cater to individual guest needs.

Limited Insight into Loyalty: The Athenaeum needed clearer insights into guest loyalty, including identifying loyal guests and understanding what factors contributed to guest loyalty.

Meeting and Event Space Growth: While not an immediate priority, the Athenaeum recognized the potential for growth in meetings and events. They wanted a flexible solution that could support this expansion and offer seamless event management capabilities.

Addressing these challenges was crucial for The Athenaeum to enhance the guest experience, streamline operations, and drive future growth.


 Why The Athenarum Chose iVvy Software

Recognising the hurdles faced with their previous legacy systems, The Athenaeum made it a priority to find a cloud-based solution that could efficiently manage their data while offering open API connectivity. 

With an eye towards the future, The Athenaeum understood the potential for growth in meetings and events. They needed a scalable solution that could accommodate future needs without overwhelming their current operations. The Athenaeum also valued a user-friendly interface their team could quickly adapt to.


iVvy proved to be the perfect fit, meeting The Athenaeum's requirements by enabling easy data extraction and centralisation, scalable solutions, and an intuitive design for ease of use.

“When we got to the final stage, for me, it was high-level connectivity, API, and the fact that it’s easy to use. The fact that settings are native in iVvy. That we don’t have to keep asking for support to change things and add things for the team. It was ease of use.

The team had explained the iVvy team had given a great demo, and that formed the selection process and the final decision.”

- Yogesh Ram, Head of Marketing, The Athenaeum


315764028_569813368483460_8698764150629495517_nBenefits of iVvy for The Athenaeum

Since implementing iVvy, The Athenaeum has achieved several positive outcomes. They now have the tools to offer more personalised guest experiences by utilising data from various sources to tailor services for corporate guests, leisure travellers, and loyal visitors.

Having a unified guest profile enables The Athenaeum to gain insights into guest behaviour and preferences, facilitating targeted approaches and loyalty-building strategies. The adoption of iVvy's cloud-based solution has streamlined data management, enhancing operational efficiency and enabling a sharper focus on exceptional service delivery.

iVvy's scalable venue management software has positioned The Athenaeum for future growth in its meetings and events business, ensuring they are well-prepared for expansion opportunities.

The Future of Luxury Hospitality at The Athenaeum

As The Athenaeum continues to embrace iVvy and other innovative technologies, the future of luxury hospitality at the hotel looks promising. The combination of personalised guest experiences, streamlined operations, and enhanced brand presence continues to place The Athenaeum as a leader in the industry. By staying at the forefront of technological advancements, the hotel is well-equipped to adapt to changing guest preferences and maintain its legacy of luxury for years to come.

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