--- title: What Is The Future of Hospitality? description: iVvy CEO Lauren Hall explores how non-proprietary systems improve integration, reduce costs, and enhance lead handling in the hospitality industry. image: https://blog.ivvy.com/hubfs/iVvy%20Founder%20Winner%20in%20Women%20in%20Technology%20Awards%20-%20blog%20feature%20image.png --- [![iVvy 2021 - logo Green (1)](https://blog.ivvy.com/hubfs/iVvy%20Logos/Generic/iVvy%202021%20-%20logo%20Green%20(1).png)](https://www.ivvy.com) [![iVvy 2021 - logo Green (1)](https://blog.ivvy.com/hubfs/iVvy%20Logos/Generic/iVvy%202021%20-%20logo%20Green%20(1).png)](https://www.ivvy.com.au/) - Products - [Event & Venue Management Software](https://www.ivvy.com/venue-management-software/) - [Event Ticketing Software](https://www.ivvy.com.au/event-management-software/) - [iVvy AI](https://www.ivvy.com/ivvyai/) - [iVvy Pay: Venue Payment Platform](https://www.ivvy.com/ivvy-pay/) - [Integrations](https://www.ivvy.com/integrations/) - [Marketplace](https://www.ivvy.com.au/) - Solutions - [Hotel & Hotel Chains](https://www.ivvy.com/hotel-sales-catering-software/) - [Hospitality Groups](https://www.ivvy.com/hospitality-groups-venue-management-software/) - [Function Centres](https://www.ivvy.com/function-centres-venue-management-software/) - [Stadiums & Sports Clubs](https://www.ivvy.com/stadium-and-sport-clubs-venue-management-software/) - [Restaurants & Catering Companies](https://www.ivvy.com/restaurant-event-management-software/) - [Universities & Educational Institutions](https://www.ivvy.com/university-venue-management-software/) - [Government & Public Spaces](https://www.ivvy.com/government-and-public-venue-management-software/) - [Customer Stories](https://www.ivvy.com/customers/) - Resources - [About](https://www.ivvy.com/about/) - [Blog](https://blog.ivvy.com/) - [Customer Support](https://knowledge.ivvy.com/kb) - [Site Status](http://status.ivvy.com/) - Login - [Login (APAC)](https://www.ivvy.com.au/accounts/login) - [Login (UK & EU)](https://www.ivvy.co.uk/accounts/login) - [Login (NA)](https://www.ivvy.com/accounts/login) - [REQUEST DEMO](https://www.ivvy.com/venue-management-software/demo/) - Products - [Venue Management Software](https://www.ivvy.com/venue-management-software/) - [Event Management Software](https://www.ivvy.com/event-management-software/) - [Integrations](https://www.ivvy.com/integrations/) - [Marketplace](https://www.ivvy.com.au/) - Solutions for - [Hotel Sale & Catering](https://www.ivvy.com/hotel-sales-catering-software/) - [Restaurant & Function Venues](https://www.ivvy.com/restaurant-event-management-software/) - [Stadiums & Unique Venues](https://www.ivvy.com/unique-venue-management-software/) - [University Venue Management](https://www.ivvy.com/university-venue-management-software/) - [Customers](https://www.ivvy.com/customers/) - [About](https://www.ivvy.com/about/) - Resources - [Blog](https://blog.ivvy.com/blog) - [Careers](https://www.ivvy.com/careers/) - [Support](https://knowledge.ivvy.com/kb) - [For Developers](https://developer.ivvy.com/) - [Site Status](http://status.ivvy.com/) - AU - [Australia](https://www.ivvy.com.au/venue-management-software/) - [New Zealand](https://www.ivvy.co.nz/venue-management-software/) - [United States](https://www.ivvy.com/venue-management-software/) - [United Kingdom](https://www.ivvy.co.uk/venue-management-software/) - [Login](https://www.ivvy.com.au/accounts/login/) - [Add Your Venue](https://resources.ivvy.com/join-ivvy-marketplace-general) ![Lauren Hall, iVvy CEO](https://blog.ivvy.com/hs-fs/hubfs/Lodging%20Magazine%20-%20Management%20Companies%2c%20Brand%20Mandates%2c%20and%20the%20Future%20of%20Hospitality%20-%20blog%20banner%20image.png?width=1234&height=312&name=Lodging%20Magazine%20-%20Management%20Companies%2c%20Brand%20Mandates%2c%20and%20the%20Future%20of%20Hospitality%20-%20blog%20banner%20image.png "Lauren Hall, iVvy CEO") ←  Back   # Management Companies, Brand Mandates, and the Future of Hospitality Posted on 16 December 2021 [Industry Insight](https://blog.ivvy.com/blog/tag/industry-insight)         [iVvy](https://www.ivvy.com/venue-management-software/) founder and CEO Lauren Hall contributed to [Lodging Magazine](https://lodgingmagazine.com/management-companies-brand-mandates-and-the-future-of-hospitality/) dissecting the future of hospitality and the benefits of working with non-proprietary 3rd party systems to allow greater [integration](https://www.ivvy.com/integrations/), decreased cost and better lead handling. *[Full article by Lodging Magazine available here.](https://lodgingmagazine.com/management-companies-brand-mandates-and-the-future-of-hospitality/)* Excerpt below ![lauren-head](https://blog.ivvy.com/hs-fs/hubfs/social-suggested-images/lauren-head.png?width=260&height=260&name=lauren-head.png)There was a push toward centralized operations even before the pandemic forced hotel companies to reduce staff sizes and shutter some properties. The trend started with reservations; today, when travellers call to book a room, they’re often sent to a remote call centre instead of speaking with an employee on-property. The trend then moved to accounting, and the process of recording financial transactions is usually handled by a team in a regional or corporate office. Today, disciplines such as revenue management and sales operate from corporate offices with team members supporting multiple properties across a portfolio. In sales, leads will come into the corporate office, and centralized sales teams will distribute leads to the individual property that best fits the lead’s needs. Management company and ownership group operations can be hindered by proprietary or brand-managed systems that don’t communicate or share data with other systems.   *[Read More at Lodging Magazine>>](https://lodgingmagazine.com/management-companies-brand-mandates-and-the-future-of-hospitality/)*   [*![boost hotel revenue free ebook banner](https://blog.ivvy.com/hs-fs/hubfs/boost%20hotel%20revenue%20free%20ebook%20banner.png?width=3780&height=945&name=boost%20hotel%20revenue%20free%20ebook%20banner.png)*](https://blog.ivvy.com/blog/unlock-the-secrets-to-revenue-boosting-guest-personalisation-with-our-new-ebook)   ## Related Articles ### [The Hotel Marketing Trends You Need to Try](https://blog.ivvy.com/blog/the-hotel-marketing-trends-you-need-to-try) ### [iVvy selected as listed Sales & Catering Software vendor for Accor](https://blog.ivvy.com/blog/ivvy-selected-as-listed-sales-catering-software-vendor-for-accor) ### [When Events Get Emotional: How to Deal with Client Criticism](https://blog.ivvy.com/blog/when-events-get-emotional-how-to-deal-with-client-criticism) ### [How Hotel Sales Software Can Strengthen Your Online Security](https://blog.ivvy.com/blog/how-hotel-sales-software-can-strengthen-your-online-security) ### Sign up to get more of our content [ ![iVvy_Logo_Black-01-2](https://blog.ivvy.com/hs-fs/hubfs/iVvy_Logo_Black-01-2.png?width=100&height=44&name=iVvy_Logo_Black-01-2.png) ](https://ivvy.com/venue-management-software/) - [Blog](https://blog.ivvy.com/blog) - [Security](https://www.ivvy.com.au/security/) - [Privacy](https://www.ivvy.com.au/privacy/) - Terms - [Website Terms of Use](https://www.ivvy.com/website-terms/) - [Marketplace Terms](https://www.ivvy.com.au/marketplace-terms/) - [Venue Software Terms](https://www.ivvy.com/venues-terms/) - [Event Software Terms](https://www.ivvy.com.au/events-terms/) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person" }, "dateModified" : "2024-10-31T03:15:29.914Z", "datePublished" : "2021-12-16T06:42:47.000Z", "headline" : "What Is The Future of Hospitality?", "image" : [ "https://blog.ivvy.com/hubfs/iVvy%20Founder%20Winner%20in%20Women%20in%20Technology%20Awards%20-%20blog%20feature%20image.png" ], "mainEntityOfPage" : { "@id" : "https://blog.ivvy.com/blog/management-companies-brand-mandates-and-the-future-of-hospitality", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://blog.ivvy.com/hubfs/iVvy-2021-logo-Green-1.png" }, "name" : "iVvy " } } ```