Hotel Marketing Trends


The Hotel Marketing Trends You Need to Try

Posted on 14 May 2024



Explore the latest trends in hotel marketing and learn how to leverage them to increase interest, expand your reach, boost engagement, and drive bookings.


Keeping up with the latest hotel marketing trends isn't just a smart business move - it's vital for the success and growth of your brand. A well-crafted marketing strategy can have a positive and long-lasting impact on your hotel. It's all about knowing your audience, embracing new ideas, and providing experiences that attract guests and turn them into loyal advocates.


Don't worry, you don't have to reinvent the wheel. You can add your unique spin to existing marketing trends by using innovative ideas and insights to keep your hotel fresh and relevant. 


Are you excited to learn about some of the most compelling hotel marketing trends shaping the industry today? Discover how to use these trends to captivate your guests and make your property stand out.


Online Bookings Rein Supreme - Make it Easy to Book


It may come as little surprise that more and more people are using online booking as their preferred booking method. Your hotel can improve its marketing (and booking) game by honing in on the online booking experience. Almost 60% of hotel bookings are online, and a good chunk of those are through mobile devices. These statistics make it clear - your hotel should place its online booking system front and centre in its digital marketing strategy.


Your hotel can showcase real-time availability for rooms and event spaces to elevate the online booking process. This transparency helps potential guests and event planners see what's available and when without any guesswork. Integrating instant booking further streamlines the process, making securing accommodation or event space easy. By enhancing these aspects of your website, you're not just making the booking process more user-friendly; you're also likely to attract more site visitors increase your bookings, and boost your revenue.


Live availability and instant booking functionality are just two marketing tools offered by iVvy.

For a complete list, check out ‘How iVvy Marketing Tools Can Boost Your Venue Bookings


Join the Rise of Content Marketing and Storytelling


Storytelling is a powerful tool to connect with audiences. In the context of hotel marketing, it can transform the mundane into the extraordinary. Content marketing that narrates your hotel's unique story, heritage, or commitment to creating and delivering exceptional experiences can resonate deeply with potential guests.


Creating engaging content through blogs, short-form videos, or social media offers a platform to highlight your hotel's amenities, staff, and services in a narrative that engages and entertains. By sharing stories of guest experiences or behind-the-scenes glimpses into your hotel's operations, marketers can create an emotional connection, fostering a sense of belonging and loyalty.


This is one of the hotel marketing trends that not only aids in building a strong brand identity but also improves online visibility and SEO, drawing more potential guests to your hotel's digital platforms. Remember, it's about creating content that captivates and compels, turning viewers into guests, and guests into advocates.


To delve deeper into the world of content marketing, storytelling, and uncovering creative PR tactics to enhance your content visibility, click here.


Innovative Use of Technology in Guest Engagement


Imagine the excitement of a prospective guest who gets to explore their room or check out your hotel's amenities through a smartphone app before they even arrive. Augmented Reality (AR) and Virtual Reality (VR) are transforming traditional hotel marketing materials into captivating, immersive experiences, allowing guests to dive deep into the hotel's offerings anywhere in the world.


And let's not forget the wonders of Artificial Intelligence (AI). In the world of guest engagement, AI is a game-changer. Chatbots and AI-powered interfaces deliver instant assistance and information, streamlining the booking process and enhancing the guest experience from start to finish. These smart technologies adapt and learn, offering personalised interactions that make guests feel recognised and valued.


By integrating AR, VR, and AI into your marketing strategies, you're not just keeping up with trends; you're setting them. Your hotel stands out as an innovator, crafting unforgettable experiences that guests are eager to share. This isn't just about the wow factor; it's about creating a connection, a memorable interaction that resonates with guests and encourages them to spread the word.


If you need some inspiration for using tech to improve your hotel marketing efforts, we've got what you need. Take a look at these 4 examples of clever hotel marketing.


Harnessing the Power of Social Media 


Influencer partnerships are becoming an increasingly popular hotel marketing trend. Influencers bring hotels to life through their authentic storytelling and engaging content, impacting where followers stay. However this hotel marketing trend isn’t just limited to accommodation - think of influential voices in event or party planning for your venue spaces, or foodies for on-site restaurants and bars. 


Choosing the right influencers is a key part of the puzzle. It's all about finding those special voices that truly get what your hotel stands for and can communicate that to the people who would love to visit most. 


Here's something to consider: over half of all consumers say they trust the recommendations of influencers. A thumbs-up from a trusted influencer can translate into a significant booking boost for your hotel. Partnering with an influencer to share their genuine experience with your hotel not only wins over a whole new audience but also gives you fantastic content and insights.


It's fascinating to see how engagement rates, not just follower counts, are becoming the gold standard in influencer marketing. An influencer who genuinely connects with their audience can have a much stronger impact on travel plans and hotel choices.


And the fun doesn't stop when the post goes live. The content influencers create can be repurposed across your hotel's marketing channels, giving it a new life and extending its reach. It's a smart move that amplifies your message and keeps your hotel in the spotlight. By embracing influencer marketing with open arms, hotels can tap into the authentic, trusted voices of today's social media stars, creating a buzz that can lead to more bookings and a stronger brand presence. It's a friendly, engaging way to connect with potential guests and show off the unique charm of your hotel.


iVvy_Icon-62Social channels are an essential component of your wider content strategy.

For more information on the importance of social media marketing for venues, check out this infographic.


Tools to Stay on Top of the Latest Hotel Marketing Trends


Embracing these innovative hotel marketing trends can allow your campaigns to stand out in a crowded competitive landscape. When hotels embrace innovation, create personalised experiences and use the latest technologies strategically, they don't just market themselves; they create enchanting experiences for their guests.  For marketing professionals in the hotel sector, this represents a golden opportunity to captivate guests in unprecedented ways, nurturing a deep sense of loyalty that extends far beyond a single stay.


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