How Venue Software and AI Tools Are Revolutionising Guest Experiences

Guest experiences are evolving, with hotels at the forefront leveraging two crucial assets: venue software and AI tools.

The way hotels and event spaces operate is being transformed by venue software and Artificial Intelligence (AI) tools. These tech-driven advancements go further than streamlining operations, enhancing the guest experience in unprecedented ways.

89% of professionals agree hotel AI significantly reduces operational costs, making it a worthy investment for hotels to consider implementing. By automating tasks like guest engagement, tourism and dining recommendations, and sales processes, venue software reduces the burden on staff, allowing them to focus on delivering exceptional service.

Find out more about how venue software and AI tools are changing how hotels attract, engage, and encourage loyal guests, transforming the guest experience.

Venue Software and AI Tools Impacting the Guest Experience

Chatbox Concierges

Digital concierges, from suggesting dining options to guiding guests through unfamiliar surroundings, are now a prevalent feature in numerous major hotel chains globally. Seamlessly integrated into various components of hotel venue software, these AI-driven assistants provide guests with immediate access to information and services without requiring any human interaction.

Making its debut at Hilton McLean, Connie the concierge robot was designed to take away from guest pain points, including waiting in line at check-in to ask a simple question. At half a metre tall, Connie can answer any questions relating to the hotel, including giving directions.  In the United Kingdom, guests of Radisson Blu Edwardian can enjoy the company of Edward the chatbox concierge. Implemented within 12 Radisson Blu hotels, Edward has been programmed to report on hotel amenities, give directions, and receive guest feedback via SMS. 

Enabling guests to take the reins on tailoring their own guest experience, Wynn Las Vegas has installed almost 5,000 of its hotel rooms with Amazon Alexa. This enables guests to control lighting, temperature, curtains, housekeeping preferences, and create a personalised itinerary from a selection of hotel amenities.

These digital tools are a response to the growing demand for self-service technology, which enhances the guest experience while allowing hotel staff to concentrate on more complex tasks. By leveraging venue software, hotels can deliver personalised services, improving overall guest satisfaction.

Data Collection for More Personalised Experiences

As the hospitality industry moves towards contactless services, there’s a growing demand for personalised guest experiences. Venue software plays a crucial role in this by collecting and analysing data throughout the booking and stay process. This allows hotels to tailor their offerings to each guest’s preferences.

For example, understanding whether a guest is visiting for business or leisure enables hotels to send relevant marketing content. Business travellers might receive restaurant suggestions or special offers, while leisure guests could be informed about local attractions.

By using venue software to personalise interactions and communication, hotels can enhance guest loyalty and improve their reputation. The ability to cater to individual preferences not only elevates the guest experience but sets a venue apart from its competitors.

AI-Driven Housekeeping Management Systems

AI-powered systems for managing hotel housekeeping are increasingly being used to improve internal efficiency. Hilton, for instance, utilises the AI powered Optii Keeper system, helping to optimise room cleaning schedules using real-time data and predictive analytics. This system assists in managing housekeeping tasks by effectively assigning them to staff, decreasing room turnover times, and ensuring rooms are cleaned to meet guest expectations.

CitizenM is another example, using AI-driven platform Quore to help manage and monitor housekeeping tasks, guaranteeing cleaning processes are efficiently completed and meet high standards. These AI tools lower operational expenses and enhance guest satisfaction by maintaining a consistent level of cleanliness.

Optimising Room Rates and Pricing with Venue Software

Beyond guest interactions, venue software also plays a critical role in optimising room rates and pricing strategies. By automating these processes, hotels can minimise human error and make data-driven decisions that maximise revenue.

Many venue software systems include room rate optimisation features that adjust pricing based on real-time occupancy rates. Additionally, hyper-dynamic pricing capabilities allow booking engines to analyse industry data from multiple sources, such as social media and local events, to set room rates that reflect demand and maximise profitability. For example, during major events that draw large crowds, venue software can automatically adjust room prices to capitalise on increased demand, ensuring that hotels remain competitive while boosting their bottom line.

Read More About the Future of Hotels

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