sales prospecting stats you need to know


The Latest Sales Prospecting Stats You Need to Know

Posted on 14 December 2023

Venue Management


Elevate your venue sales game with the help of these valuable prospecting figures.

Venue prospecting can be a bit like a game of Jenga - one wrong move and the whole thing can come crashing down. But when you can carefully select the right pieces, you'll see the towering success of your sales efforts. It's all about staying on top of the latest sales prospecting statistics - the numbers that have the potential to turn your venue sales game from "meh" to "yeah". 

Stack the odds in your favour and build a winning strategy with these game-changing sales prospecting statistics.


8 out of 10 Prospects Prefer Email Communication

Recent research conducted by Spotio reveals that a staggering 80% of prospects prefer communicating with sales representatives via email. Interestingly, this aligns perfectly with the preferences of 78% of sales representatives, who also favour using email as their primary communication channel. It's a match made in prospecting heaven.

More Than 50% of Prospects Want to See How Your Product Works on the First Call


Over 50% of prospects, according to the same study, are eager to witness the magic of your product during the first call. This highlights the significance of being fully prepared before you pick up the phone. Having a stellar product demonstration ready not only showcases the extraordinary capabilities of your product but also demonstrates your utmost readiness and professionalism.



Phone Conversations: The Preferred Method for Buyers


When it's time to make a purchase, it's better to call than to type.

Spotio revealed that 50% of buyers still prefer the personal touch of a phone conversation, compared to 70% of sales representatives. Interestingly, this preference increases as you move up the organisational hierarchy. This indicates that phone conversations are still the preferred method of communication for buyers, especially for decision-makers at higher levels within an organisation.


92% of Sales Reps Give Up After the Fourth Follow-Up


According to a surprising statistic from LinkedIn, a staggering 92% of sales reps throw in the towel after the fourth follow-up. However, here's the real game-changer: research shows that 80% of prospects say no a whopping four times before finally saying yes. This emphasises the importance of persistence in the world of venue sales prospecting. So, don't let initial hesitations discourage you. Keep pushing forward and following up, because success could be just around the corner.

Instead of overwhelming venue sales prospects with constant phone calls or email blasts, it's important to diversify your approach throughout their journey. Create a strategy that engages them with various types of content at different times. For example, you could send a personalised LinkedIn request, share a link to useful content, or even send an SMS meeting reminder. By offering different touchpoints, you'll keep prospects engaged and increase your chances of success.


47% of Email Recipients Open Emails Based Solely on the Subject Line


The importance of an effective subject line in email communication cannot be overstated. A stat from Close reveals that 47% of email recipients open emails based on the subject line alone. However, it's a double-edged sword - 69% of recipients report an email as spam based solely on the subject line. Therefore, crafting a compelling yet respectful subject line is crucial.


On Average, it Takes 8 Follow-Up Calls to Reach a Prospect


Close also revealed that it takes on average eight follow-up calls to reach a prospect, emphasising the need for dedicated effort in your venue sales prospecting. 


You need to put in the dedicated effort to keep following up with potential customers. Remember, it's not just about making one call and hoping for the best. You need to keep reaching out to them, build a rapport, and show them why your venue is the perfect fit for their needs. 


Prepare Yourself for Greater Venue Sales Success


An outdated or unoriginal sales script can leave potential clients feeling unimpressed, underwhelmed - and undervalued. It's time to revamp your approach and show potential clients that you're not just another salesperson - you're committed to building strong relationships and showcasing your venue's unique offerings.

We've got three captivating sales pitches that will help you form stronger client relationships and secure more venue bookings. From creating a memorable first impression to re-engaging with older contacts, these pitches are sure to leave a lasting impression. 


If you're ready to take your sales game to the next level, click here.


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