As an event professional, staying ahead of the curve is essential. The landscape is ever-evolving, influenced by technology, shifting trends, and the ever-changing preferences of attendees. Understanding the latest statistics can be your key to success.
To help you supercharge your services, we've compiled six mind-blowing event statistics that have the potential to revolutionise the way you approach event planning. From sponsorship to sustainability, these insights offer a fresh perspective on how to craft events that resonate and encourage repeat attendance.
85% of marketers report that sponsoring events is a priority for their company (Splash That)
The focus on event sponsorship also shows how event planners and companies work together. Event planners make experiences that match a company's values and goals. By creating events that fit the company's style, event planners add to the bigger story the company wants to tell its audience.
This change also points out how company strategies are evolving. Companies now see events as more than just one-time things. They're important parts of long-term plans. Events are not just standalone activities - they’re key pieces of a bigger plan for marketing and engaging with people.
As an event professional, you can make sure events fit well with the company's overall vision with personalisation, careful planning, good execution, and thorough evaluation.
Globally, 61% of Gen Y and 63% of Gen Z say they’ll be at more events in 2023, compared with 52% of Gen X (eventbrite)
As an event professional, you can capitalise on this by creating an immersive experience for guests, taking them on a journey of your event from their very first interaction, to long after the event has ended. Nailing the art of creating and delivering an event experience is a real skill. If you want to succeed, it’s important to stay in touch, keep the conversation going, and build a community where attendees feel comfortable to jump in and join the action.
To target your attendees throughout the entire event journey, download our free customer journey mapping template here.
59% of event planners see sustainability as a challenge for their businesses (ICE benchmarking report)
Although issues of sustainability aren’t new to the industry, event planners around the world are gearing up to tackle concerns with greater dedication and seriousness. Anticipated trends include a surge in climate reporting related to events, wider adoption of best practices in sustainability, such as the deliberate selection of venues and destinations that champion environmentally friendly practices.
From an event-day point of view, this encompasses incorporating recycling into event logistics, curbing the usage of disposable products, distributing eco-friendly incentive gifts or swag bags, and embedding sustainability requirements into event contracts.
As an event professional, stay ahead of the game and champion change! Create goals, set sustainability best practices in place, and share both your goals and successes with attendees and stakeholders.
Almost 80% of all virtual events have free registration (Bizzabo)
To see if sponsors are happy, you can use surveys, NPS scores, or just have a chat after the event. Take the time to listen to what your sponsors have to say – ask them what they thought worked well and what parts they think could use some adjusting.
According to 85% of event professionals, personalised experiences and tailored content are essential for the success of events (marketsplash)
in today's world, we've all got our unique brand. One-size-fits-all events are behind us. Successful event planners are ditching the old generic approach and diving headfirst into personalised experiences.
However, personalisation isn't just about adding a name to an email invite. It's a full-on journey. Imagine receiving an event agenda that's tailored to your interests, recommendations for sessions that resonate with your preferences, and even spot-on suggestions for activities you'd enjoy. Tech's playing its part too. Thanks to data analysis and AI, event planners can be mind-readers. You can uncover attendees’ likes, dislikes, communication preferences, and so much more. It's pretty darn impressive, like having a digital co-pilot.
But this isn't just about surface-level satisfaction. Personalisation forms a deeper connection between attendees and your event. Attendees feel like you’ve gone out of your way to make their experience truly special. This connection translates into memories that stick around and transform attendees into enthusiastic advocates for your events.
However, let's not forget the tightrope walk. Too much personalisation can be overwhelming, and safeguarding privacy is a big deal. No one wants their details compromised. Bottom line: it's all about treating event-goers as the unique individuals they are, crafting experiences that truly resonate.
98% of consumers are more inclined to buy related products or services after attending an event (marketsplash)
When people step into an event, they're not just stepping into a physical space; they're stepping into an immersive world. With the right mix of decor, interactive displays, and mind-blowing presentations, you can create an atmosphere that makes products and services truly shine.
Attendees aren't passive spectators; they're active participants who are getting hands-on with products, meeting the faces behind the services, and forming real, emotional connections that make them far more likely to open up their wallets. Whether it's a product they've interacted with or a service they've learned about, the impact of your event lingers long after the last chair is stacked.
But here's the real magic: the ripple effect. Attendees who've caught the event bug become ambassadors, spreading the excitement far and wide. Their friends, family, and social media followers get a taste of what they've experienced, generating buzz and curiosity that can lead to a surge in sales. It's like turning one attendee into a megaphone for your client's brand.
Turn this statistic into your secret weapon. Craft events that dazzle, engage, and leave a mark that can't be ignored. You're not just planning events; you're creating experiences that have the potential to turn curious onlookers into dedicated customers. It's time to harness the power of events and watch those sales figures soar.
Level Up Your Event Planning Services Today
By tapping into the knowledge these statistics provide, you'll be well-prepared to navigate upcoming challenges and seize opportunities. This will help you craft events that not only draw attention but also leave a lasting impact. Keep in mind that these numbers aren't just data – they're the building blocks of the amazing experiences you're about to orchestrate.