7 event tech stats you need to see

Ever feel like you're juggling a dozen different systems just to pull off one event? You're not alone. Fresh stats have landed, and they paint a surprisingly fragmented picture of event tech. We're talking about the real number of platforms most event planners wrestle with daily, the biggest headaches they face with new tech, and the genuine time-saving wins for those who find the right tools.  
 

These seven stats are about to give you a clear-eyed view of what's happening in event tech right now, and opportunities to maximise your success.

73% of event professionals say they use between one and five event technologies (Forrester 2024) 

 
This stat paints a picture of a fragmented tech landscape for many event professionals. It suggests that while the need for technology is widely recognised, event organisers are often piecing together a toolkit of specialised platforms for different aspects of their work. This could be one for registration, another for marketing, one for on-site management, and yet another for venue sourcing. This can lead to data silos, duplicated efforts, and increased complexity in managing overall event operations. 

iVvy solution: Juggling different systems can be particularly challenging, especially when managing multiple events. iVvy's integrated platform, which handles venue sourcing, booking, catering management, and contract generation in one place, directly addresses this fragmentation. By consolidating these core functions, iVvy event booking software reduces the need to juggle multiple logins, reconcile disparate data, and train teams on numerous systems. This streamlined approach saves time and minimises the risk of errors.

The top three challenges with event technology: engagement, cost, and integration (Skiff Meetings, 2022) 

 
This stat highlights the pain points associated with event tech adoption. Engagement refers to the challenge of using technology to truly connect with attendees and keep them actively involved. Cost is a significant factor, as specialised platforms can lead to substantial software expenses. Integration remains a persistent headache, with many event professionals struggling to make different technologies work together, leading to manual data entry, duplicate files, and inefficient workflows. 

iVvy solution: iVvy event software’s transparent pricing structure and ability to consolidate multiple essential functions can help control technology costs. Its infrastructure and potential for API integrations allow you to connect with specialised engagement tools more effectively.  Personalised marketing can also be undertaken with iVvy venue software by segmenting your contacts based on certain criteria (e.g. location or event type) to appeal to specific interests, improving both engagement and conversion potential.

21% of event professionals say they’ve consolidated their event tech stack. (Forrester, 2024) 

The fact that only one fifth of event professionals have actively consolidated their tech stack suggests that many are still operating with a collection of disparate tools. This could be due to the initial investment in existing systems, the perceived complexity of switching platforms, or simply a lack of awareness of integrated solutions. However, the existence of this 21% indicates a growing trend towards seeking more streamlined and unified event technology ecosystems. 

Vvy solution: For event organisers working with a mix of event management systems, catering software, and manual contract processes, iVvy event software presents a compelling consolidation opportunity. Imagine moving from managing venue availability through spreadsheets and catering quotes via email to having all event information integrated within one platform. This shift towards consolidation not only simplifies workflows but also provides a clearer, real-time overview of event logistics and financials.

89% of businesses that use event technology say it saves them around 200 hours per year. 

 
This is a compelling testament to the time-saving potential of event technology. 200 hours per year translates to roughly five full working weeks. This reclaimed time can be reinvested in strategic planning, creative development, and focusing on the attendee experience rather than being bogged down in administrative tasks. 

iVvy solution: iVvy's venue marketplace makes it easy for event professionals to save time on the venue booking process with a variety of venues to view and compare, complete with detailed meeting space descriptions, images, and live availability. This eliminates the need for endless site visits and back-and-forth communication to gather basic information. Furthermore, iVvy facilitates direct communication and negotiation with venues through the platform, streamlining the entire sourcing and booking process.

36% of planners spend more time using technology to streamline venue sourcing, 49% to review meeting space diagrams and specifications, and 43% to negotiate with venues. 

This breakdown highlights specific areas where technology is making a significant impact on the venue management process. The fact that a large percentage of planners are leveraging tech for sourcing, reviewing layouts, and negotiating indicates a shift towards a more data-driven and efficient approach to venue selection. 

iVvy solution: For busy event management teams, the time savings offered by iVvy event software can be transformative. Think about the hours saved by automating the creation of proposals for different venue options, managing contracts online without endless email exchanges, and generating invoices directly from the booking details. This freed-up time allows teams to focus on delivering exceptional events and building strong relationships with event attendees and stakeholders.

Over two-thirds (67.4%) of organisers are considering or planning to switch event software vendors within the next year (Bizzabo)

This high churn rate or potential churn rate indicates a significant level of dissatisfaction or unmet needs within the current event software market. It suggests that many event professionals are actively seeking better solutions – perhaps ones that offer more comprehensive features, better integration, improved user experience, or greater customer support. 

iVvy solution: For event managers who might be still using legacy systems or event software that doesn’t fully address their needs, iVvy event software presents a compelling alternative. Its integrated platform, which combines venue sourcing, booking, and management tools, offers a more holistic approach to event management, partnered with 24/7 support to ensure events and registrations can run smoothly round the clock.

44% of event attendees agree that technology that makes consuming events easier is one of the most important event experience elements. (Freeman, 2024) 
 

This stat reflects the importance of a seamless and user-friendly experience from the attendee's perspective. Technology that simplifies registration, provides easy access to event information, facilitates navigation, and enhances communication contributes significantly to overall attendee satisfaction. 

iVvy solution: While iVvy's primary users are event and venue professionals, its efficient back-end operations directly contribute to a better event attendee experience. For example, accurate venue information and smooth booking processes facilitated by iVvy event software ensure that attendees have a clear understanding of the event location and logistics. Furthermore, iVvy's ability to manage catering and other logistical details efficiently leads to a more seamless and enjoyable on-site experience for attendees.

Investing in your event tech 

 
While event tech is a game-changer, many event professionals are still navigating the best tech tools to invest in. This data also points to a clear desire and a growing trend towards simpler, more integrated event software solutions. For anyone wanting to save time, cut costs, and ultimately deliver better events, understanding these core stats isn't just interesting – it's essential for making smarter choices about the event tech that powers your future success.