Allianz Stadium Announces Major Renovation of Event Spaces

July 2024 – Allianz Stadium has announced a significant renovation of its iconic Grand Slam room, renowned for hosting product launches, mini expos, and meetings. The renovation will be completed in October, offering an even more versatile and sustainable stadium hosting various events, including a newly launched hospitality offer for England Rugby matches and other major events.

The design-led transformation will introduce an open and airy environment with exposed ceilings, adding an industrial touch to the inviting, warm, and earthy colour palette. Assorted furniture, including built-in booths, soft communal seating, and poseur tables, will foster a contemporary and comfortable atmosphere.

Image: Allianz Stadium

In addition to the modern setting, innovative lighting with lightboxes will create the illusion of natural daylight, adjustable for evening events. A dedicated reception desk will provide a brandable reception area to welcome attendees with a personalised touch.

The revamped Grand Slam room will accommodate over 100 delegates theatre-style, offering ample networking and lounge areas. Advanced technology, including multiple TVs and a state-of-the-art TEAM's unit and screen, will ensure seamless conference presentations. Built-in amenities such as an integrated bar and buffet station will cater to all event needs.

This major investment will enhance Twickenham Stadium's meeting, events, hospitality, and catering offerings, which include 34 flexible, dedicated spaces and rooms. The stunning East Stand development, which opened in Autumn 2018, offers six floors of creative event space.

Allianz Stadium has also announced the return of its pitchside stretch tent to the west stand for summer 2024, creating a memorable event space in the famous surroundings of the Allianz Stadium Bowl for up to 1,500 guests. Additionally, the pitch-side stage and screen offer a larger space for conferences or presentations, suitable for up to 2,000 delegates seated in the lower tier of the stadium bowl.

"As part of our ongoing commitment to enhancing the experience at Allianz, our new Grand Slam room represents a major investment in our already robust events offering," said Nils Braude, Managing Director at Allianz Stadium.

 

"Events at Allianz are truly unique, combining the iconic atmosphere of our historic venue with stunning views of the playing field that has inspired countless memorable moments for the national rugby team. We are excited to offer this exceptional backdrop for a wide range of events and look forward to welcoming guests to create their own unforgettable experiences."

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