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Discover how Mantra Group increased venue sales conversion rates by 14% across 124 properties with iVvy venue management software.
Mantra Group (ASX:MTR), the largest Australian-based hotel and resort marketer and operator manages a portfolio of over 125 properties and 20,000 rooms under three brands, across Australia, New Zealand and Indonesia. Mantra Group’s versatile venue spaces are a popular choice for corporate events and weddings, customisable and fit out with modern amentities to make every event memorable.
Mantra Group and iVvy Venue Management Software
Mantra Group integrated iVvy venue management software across 124 of its properties with a team of 304 users. This partnership has led to a 14% increase in conversion rates, making the venue booking process across multiple properties significantly more efficient. By centralising venue sales management across its entire portfolio, Mantra Group has streamlined operations and improved coordination among its properties. iVvy provides real-time visibility into performance metrics, revenue, venue space availability, and lead generation, enabling more effective, data-driven decision-making.
The implementation of iVvy venue management software has also fostered a positive shift in Mantra’s internal culture, with a stronger focus on maximising revenue through yield management. iVvy's live booking capabilities allow the team to dynamically respond to market conditions, optimising both revenue management and overall operational efficiency.
iVvy’s intuitive interface also makes it easy for Mantra’s team to navigate the system, simplifying training and implementation. These combined enhancements have reduced Mantra's turnaround time from venue enquiry to booking from days or weeks to just minutes. Mark Hodge, Executive Director of Operations at Mantra Group explains;
“iVvy has streamlined our booking and revenue management processes, and changed the way we do business,"
"From information sharing across business verticals and regions to simplifying quoting, contracting and event management, iVvy’s platform has been a game changer for the Mantra Group."
Click here to read the full iVvy and Mantra Group case study
