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New Year, New Leads: 10 Tips to Boost Your Venue Sales

Posted on 9 January 2024

Venue Management


Kickstart the new year with a bang with these powerful venue sales tips.


As we say goodbye to the old year and welcome the new one, it's the perfect time for you to focus on new goals and strategies to increase your venue sales. To help you get started on your journey to success, we've put together a list of ten valuable tips that are sure to make a significant difference in your venue sales. 


From improving the enquiry experience to embracing sustainability, we've got you covered.


#10: Make the Enquiry Experience Easy


Have you ever tried to find out about a product or service, only to be met with a clunky enquiry process or poor response time? This experience is not only frustrating for potential customers - it can also reflect poorly on your business. 


One way to enhance transparency for your venue spaces is to display live availability. This feature allows customers to check when your venue spaces are available, giving them more assurance that your venue is accessible when needed. 


#9: Offer Instant Booking


By offering instant booking for function spaces, you can enable customers to quickly and effortlessly secure venue space without the need for lengthy negotiations or cumbersome back-and-forth communication. 


Instant booking provides a sense of control and immediacy, which instils confidence in clients that they can promptly secure the space they desire. It streamlines the booking process, reduces the risk of clients seeking alternatives, and ultimately increases your venue's chances of securing more bookings and revenue.

#8: Use Templates to Boost Response Times

During the sales conversion process, time plays a crucial role. The faster you respond, the higher your chances are of success. 


Save time responding to enquiries and maintain consistency by using templates for commonly asked questions. This ensures important information is not missed and helps your team respond to inquiries more efficiently. Customise templates to add a personal touch and cater to clients' specific needs.


#7: Draw on Data for Enhancements


When looking for areas to improve venue sales, there's one source that never fails to deliver honest feedback - data.


By examining venue reporting data, you can identify various areas of sales that may need attention. This includes looking at how many enquiries you receive, how many convert into bookings, and why some enquiries don't result in a booking. You should also consider how many customers rebook after using your venue. Use this information to make informed decisions about how to improve your sales approach.

#6: Create Sustainable Venue Packages


As environmental consciousness continues to grow, offering sustainable event packages can set your venue apart and attract a niche market of environmentally-conscious clients. 


Incorporating eco-friendly practices into your venue and packages (like going paper-free) not only aligns with sustainability trends but also showcases your commitment to preserving the environment. By catering to clients who prioritise eco-friendliness, you can tap into a growing market segment, boost your venue's reputation, and ultimately increase sales.

#5: Simplify and Centralise Lead Management


Say goodbye to chaos by centralising venue leads in a CRM system. Doing so will enable your team to have a single location for incoming enquiries and a unified platform for follow-up reminders and communication tracking.


A centralised lead management system also provides a unified platform for follow-up reminders and communication tracking, ensuring that no lead falls through the cracks.  By streamlining your lead management process, you not only improve efficiency but also enhance your chances of converting more leads into venue sales.

#4: Offer a Thematic Decor Catalogue 


When it comes to creating venue packages, it's important to think outside the box. Don't be afraid to offer something special and unique to potential clients. By providing a diverse catalogue of venue decor that suits various tastes and event themes, you can show your clients that you care about their event as much as they do. 


Giving your clients a wide range of options to customise their events can make a lasting impression and help your venue stand out. 

#3: Speed Up Your Quotes and Proposals


When you receive an inquiry for your venue, remember that you're likely not the only one being considered. Potential clients often reach out to multiple venues to compare options. To improve your chances of securing business, it's crucial to respond swiftly and effectively.


Using templates can be very useful when creating proposals and contracts. They save time by allowing you to easily customise them and maintain consistency throughout all your documents, 


#2: Secure Bookings Faster with Digital Signatures


One effective way to ensure quick and secure bookings is by incorporating digital signatures into your process. This can help simplify the proposal process and allow clients to conveniently confirm their bookings, reducing delays and increasing the likelihood of closing sales promptly.


By prioritising efficient proposal management, you can maintain a competitive advantage, boosting sales and revenue.

#1: Use Personalisation Throughout Your Sales Funnel


Last but certainly not least, add a dash of personalisation to every step of your sales funnel. Address clients by name, tailor your proposals to their unique needs, and follow up with personalised messages.


Your CRM will enable you to segment and create different subscriber groups.


iVvy: Your All-in-One Venue Management Solution


As you embark on a fresh journey in the new year, it's essential to have a guiding light to lead you towards success. 


For venue management solution that encompasses digital signatures, integrated CMS, reporting data, customised templates, personalisation, live availability, and instant booking, check out iVvy’s venue management software. 

Find out more here.


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