Curious about the link between event management software and how it's impacting the future of the events industry? Read on.
In-person events are experiencing a resurgence with a renewed sense of excitement. Attending events in person is as important as ever, and now, using event management software has become crucial for the future of the events industry – and with good reason
Event management software is the driving force behind the evolution of events, revolutionising the way attendees engage and interact at both in-person and virtual gatherings. By seamlessly integrating technology into planning and execution, the overall experience for participants, speakers, and planners alike becomes more enjoyable - its benefits are truly transformative.
Founder of Endless Events, current Head of Klik at Bizzabo & event industry influencer, Will Curran believes the future of events is all about fusing technology, content, and community.
"I think there’s a new generation of planners that are now emerging from the pandemic and are more technologically savvy than ever. I would love to see technology really continue to get infused into events and that’s where I see it changing. At the moment, I think a lot of the industry is afraid of technology because of Murphy’s Law and the potential that things could go wrong.
I also see in the future that our events are going to become about having a really deep experience - generic experiences aren’t going to fly anymore. People are going to say “why should I go to this when I have this opportunity to go to this really high quality, rich, amazing experience that’s designed down to the detail.”
As technology continues to improve, it’s going to become easier and easier to communicate virtually. Whether that’s augmented reality or virtual reality, or just the constant improvement of cameras and audio quality, I think that’s a big future for us. There’s going to be a common place for more and more people to want to meet online potentially before they meet in person. Maybe even the ability to attend events virtually with a deeper experience like virtual reality, for example."
With the help of event management software, event managers can now create more engaging, cost-effective, and wider-reaching events than ever before. The trend toward hybrid events and the use of software tools not only meets the changing demands of modern audiences but sets a new standard for the future of events.