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New capability automates enquiry handling and proposal creation, with Edgbaston as the first venue to deploy the technology.
Today, we announce the launch of Instant Proposal - powered by hivr.ai, the first product in our new iVvyAI suite designed to automate and speed up meetings and groups sales. The capability is now live with Edgbaston Stadium in the UK.
With enquiry response times now heavily influencing conversions in meetings and groups, Instant Proposal gives hotels and venues the ability to respond within minutes instead of hours, removing manual admin and accelerating the entire enquiry-to-proposal workflow. Instant Proposal uses hivr.ai’s email AI to automatically read and extract details from an enquiry, generating proposals within seconds directly within iVvy.
The launch also introduces a major new capability to the meetings and groups industry: AI-powered lead qualification and scoring, available for the first time through iVvyAI and powered by hivr.ai’s intelligence engine. Edgbaston Stadium is the first UK venue to deploy this capability, using AI to analyse incoming event enquiries, identify those most ready to progress, and prioritise responses with greater speed and consistently.
Lauren Hall, CEO of iVvy, said “This launch represents a major step forward for how venues manage demand. Instant Proposal - powered by hivr.ai brings automation and intelligence into the heart of the sales process, helping teams respond faster and win more business. Edgbaston’s early adoption shows just how transformative this can be.”
The launch marks a significant evolution for iVvy, embedding AI directly into its platform to remove manual admin, reduce friction, and streamline sales workflows. By integrating hivr.ai’s adaptive intelligence layer, iVvy AI delivers automation and speed to one of hospitality’s most manually intensive processes and gives venues a competitive edge in a market where speed directly influences revenue.
Felix Undeutsch, CEO of hivr.ai, said “We built hivr.ai to remove the operational bottlenecks that hold back meetings and group sales. Creating proposals is one of the most critical - and slowest - parts of group and meeting sales, yet we know speed is everything. On average, 26 percent of same-day proposals convert, while next-day responses drop to just 15 percent. Every delay risks lost revenue.”
At Edgbaston, the technology is already helping the team capture and qualify enquiries faster, reduce admin, and focus on higher-value commercial activity.
Angela Sanders, Head of Conference and Event Sales at Edgbaston Stadium, said, “We receive a high volume of enquiries across multiple channels, and speed and prioritisation are crucial. With AI-powered lead scoring and Instant Proposal capabilities, we can quickly identify our warm and hot leads, allowing sales teams to focus on the enquiries that are the best fit for our venue. It also frees up more time for consultative selling while AI handles initial qualification. It’s transforming how we work and how we serve our customers, and we’re already seeing strong results.”
Instant Proposal launches first with email, with plans to release voice and other features soon. The collaboration will expand to additional venues and markets across 2026.
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About hivr.ai
hivr.ai helps hotels and venues automate meetings and group sales, cutting response times and increasing conversion. Founded in 2020 by former Expedia leaders, the AI-powered platform streamlines enquiries across email, phone, and digital channels, turning one of hospitality’s most manual processes into a faster, scalable revenue engine.
Headquartered in Germany, with a pan-European team, hivr.ai works with hotels and venues in 100 countries worldwide.
Learn more at www.hivr.ai.
About Edgbaston Stadium
Edgbaston Stadium is one of the world’s most iconic cricket venues and the home of Warwickshire County Cricket Club. Located in Birmingham, England, the stadium hosts a full programme of international and domestic cricket, including England Men’s and Women’s internationals, major ICC events, and flagship domestic fixtures such as Vitality Blast Finals Day.
Beyond cricket, Edgbaston is a leading destination for conferences, events and hospitality, welcoming hundreds of thousands of guests each year across a diverse portfolio of meetings, exhibitions, celebrations and live events. With a strong focus on innovation, sustainability and exceptional guest experience, Edgbaston Stadium continues to invest in technology and partnerships that enhance both fan enjoyment and operational excellence.
