In a rapid trajectory exacerbated by a quick shift to working from home, cloud-based software and services are now used by 94% of all enterprises, including hospitality venues. It's now more important than ever for venue operators to have a finger on the pulse of what's happening in their business at all times. Unfortunately, this can be difficult to do when relying on traditional methods of management and communication. Enter cloud-based venue software.
Cloud-based software provides a number of benefits for both employers and employees in the hospitality industry. For employers, cloud-based venue software can help to better manage staff members and business operations. For employees, cloud-based software can provide a means of communication and collaboration with co-workers. In either case, it can help to improve productivity and efficiency in the workplace.
Remote working lends itself to far greater means of flexibility than ever before. Unfortunately, it can also open the doors to unwelcome online visitors looking to make their way into your business. With the average cost of a data breach now costing businesses an average of $3.96 million, business owners are turning to cloud-based solutions for greater investment in security.
Significantly more efficient than in-house security measures, cloud-based venue software solutions offer built-in security features that can help protect sensitive employee data from a range of cyber threats, including hacking and phishing attacks. Using encryption, business data in cloud software becomes less accessible by non-authorised sources, giving you the added benefit of contributing to greater government compliance requirements. Being backed up, protected, and safely secured in the cloud means your information is also safeguarded from unexpected power outages or disruption.
Cloud-based venue software provides a platform for effective communication between employers and employees. With instant messaging, video conferencing, and file-sharing capabilities, employers and employees can stay connected wherever they are in the world. This is particularly beneficial for venues with multiple locations or that rely heavily on remote workers.
By leveraging the power of the cloud, businesses can also gain access to an almost unlimited amount of storage and computing power. This means venue staff can work smarter and faster without worrying about running out of space or resources. As a result, businesses using cloud-based software often see an increase in productivity levels.
Perhaps most notably, cloud-based solutions make both internal and external communication and collaboration simpler and more efficient. For hospitality venues hosting on-site events, employees can easily connect with each other to provide real-time updates or get feedback. This can be incredibly beneficial for team members who are frequently travelling or working remotely, and for workers across different departments, from event sales to marketing.
Did you know that companies can save an average of 15% on all IT costs by migrating to cloud-based software?
Cloud-based venue management software is paid per usage of cloud infrastructure. This can be easily scaled up or down, depending on your changing business needs. Ultimately, your venue will be saving costs on maintenance (the cloud-service provider takes care of this), as well as not spending money on services that aren’t being used. This pay-as-you-go model has given more small and medium sized venues to ability to embrace technology previously only available to large multinational companies. As secure cloud infrastructure is also used, operational costs are further minimised by not having to invest in hardware for data protection measures.
Cost-saving is not just limited to IT however. Having your venue management software operating with cloud-based accessibility, data and applications can reduce costs associated with rent and utilities.
Cloud-based venue software updates itself automatically, so you’ll always have the newest features and tools right at your fingertips. This means hospitality and venue managers will always have the best resources available to help them plan and manage on-site events.
Cloud-based software makes it a breeze to keep an eye on how your team is doing and spot areas where they can shine even brighter. With all your data neatly stored in one place, running reports and getting valuable insights is a snap, helping you make smarter decisions for your business.
Cloud-based software designed for event managers and venue managers can also provide valuable data insights into attendee behaviour and interactions. Reporting and custom reports can help staff members to determine the most popular types of event or venue packages and how impactful certain marketing collateral have been, as well as dig deeper into guest preferences, and booking patterns, and provide crucial information for business forecasting.
With cloud-based venue management software, keeping everything in top shape is easy compared to traditional on-premise systems. Instead of your team having to manually update and change things (which can sometimes lead to input errors), cloud-based software does it all automatically. This way, your venue is always using the latest and greatest version, ensuring your attendees have an amazing event experience every single time.